Jewish Literacy Week is the latest segment in the worldwide Lubavitch movement's effort to increase Jewish awareness, the 800-Mitzvah campaign. The entire campaign, launched several months ago with the "International Week of Kindness," commemorates the 50th anniversary of the leadership of the Lubavitcher Rebbe, Rabbi Menachem M. Schneerson of righteous memory.

With Chabad centers all around the globe engaging in activities and programs to promote Jewish education, unaffiliated individuals are now being given the opportunity to learn more about their heritage.

In addition "hundreds of bookstores and public libraries all over the U.S. are displaying our information stands, stocked with brochures and bookmarks touting Jewish With Chabad centers all around the globe engaging in activities and programs to promote Jewish education, unaffiliated individuals are now being given the opportunity to learn more about their heritage," says campaign chairman Rabbi Ephraim Mintz. "Nothing is more gratifying than seeing how our materials, based on traditional Jewish sources, outshines commercial mass marketed fare."

Long Island Chabad emissary Rabbi Anschel Perl has organized a "Day of Learning" and invited leaders and members of every Jewish congregation in the area to attend. The all-day classes and seminars will focus on issues of Jewish education that the Rebbe emphasized.

In New Jersey, Chabad of Windsor will open its new center this week to honor the Third of Tammuz, the day of the passing of the Rebbe. Rabbi David Dubov of Chabad of Princeton is organizing educational classes for university students and area adults, as his contribution to the literacy campaign.

"It's a bit of a challenge to get students and adults to agree to attend classes just as summer vacation begins," says Rabbi Dubov, "but since we started promoting the campaign we have been busy answering phone inquiries from interested individuals."

Jewish Literacy week is also available to Web users, at www.chabad.org, where visitors can read many articles on Jewish awareness, click to many other Torah sites, get addresses of educational institutions and even arrange to receive a special Torah trainer.